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Who we are

If you’re driven by business and enjoy golf we invite you to join our growing community of golfing business owners and leaders.

We hope you enjoy the “FORE” Business experience, meeting like minded people over a wonderful round of golf!

The idea for “FORE” Business came about in 2013 when the founders, Sean Fergusson & Arron Busst, met at a local networking event and got talking about golf as a common interest. They soon got round to talking about the business successes they had on the golf course. It became clear business and golf has always unofficially gone hand in hand. The green being the perfect ‘playing field’ for important business meetings, discussions and negotiations to take place; so “FORE” Business was born with the thought, ‘what better way to encourage successful business relationships, than to create an actual members club for business owners who enjoy golf and love to network?’.

Golf networking

Business generation is at the heart of our model, beginning locally at monthly group meetings, then developing nationally and internationally via our dedicated Members App, national golfing events and social media platforms.

If you’re driven by business and enjoy golf we invite you to join our growing community of golfing business owners and leaders.

What to expect
Meet & greet
60 seconds introductions
Play golf
Last minute purchases
Prize giving
Building strong relationships

In the modern business environment networking serves a crucial function in the promotion and growth of your company. A chance to speak with customers, colleagues and partners within your own community, away from the confines of the office and in a more social atmosphere. Networking meetings exist in most major towns, cities and conurbations exactly for this reason; providing opportunities to share stories, swap ideas and to keep your profile high and your finger squarely on the pulse of what’s going in your industry and locality.

Most importantly of all, networking is vital in building, fostering and maintaining strong relationships. And the golf course can be a great environment to allow this to happen. Inviting a client or partner for a game of golf presents you with an ideal chance to get to spend some quality time, away from the office, devoid of shirt and tie and allowing the focus to be on the game at hand as much as any ulterior business motive. It’s a way of forging strong relationships based upon more than just work; but upon a shared sense of camaraderie and fun. After all, what better way to spend a working afternoon than out in the fresh air, striding along the fairways and test yourself on the greens in the company of like-minded individuals?

Giving you time to talk

Golf for business has, in the past, been described as a six-hour sales meeting. That’s not to say a round of golf should take you six hours to complete of course. But, take into account the time spent together on the course along with the inevitable opportunity to keep the conversations going over drinks back in the bar afterwards and one can perhaps see where the sentiment comes from.

The reality is that a round of golf does take time; even before you consider the time spent in the apres-golf environment, you are going to be with on the course for at least a few hours. And in that time you’re going to be spending a lot of it walking along fairways, waiting at tees and such like. Which gives you plenty of time to talk; more perhaps than in other formal networking sessions that can often descend into a form of corporate speed dating session.

You don’t need to be Rory Mcllory!

Golf networking isn’t about the quality of your golf; it’s not an exclusive domain for the low handicapper. Far from it, in fact. Whilst, inevitably, there’ll be a degree of competitive spirit at play during a round, your abilities as a golfer are not really the reason you’re here, are they? This isn’t the Ryder Cup with you putting your skills against the opposition, it’s a chance to get some time talking with those potential clients, decision-makers or associates important to your business.

That’s not to say, however, that you should be rolling over and letting everyone win. Golf works as a positive way of networking because it’s founded upon a sense of etiquette and fair play. Play to the best of your abilities, play fairly and follow this etiquette and you’re putting your relationship on a sound footing of trust and equality.

Formalising your golf networking

It’s all very well having corporate golf days or arranging ad hoc rounds here and there; they certainly have their merits. But there’s always the danger that the moment is soon gone and all the positive noises that came from the day are forgotten as you head back to your routine. But what if your golf was a consistent part of your networking schedule offering you a chance to liaise with and get to know others from the local business community on a regular basis?

That’s exactly what “FORE” business offers its members. A chance to sign up to become a member of a regular golf network event local to you. Within your membership you’d get to attend your monthly networking meeting and play golf, plus redeem a monthly 4-ball and even join other members from across the UK on some of the finest golf courses in the UK, after all you do have 100 courses to choose from.

That means that you’ll not only be getting the chance to enjoy the golf but also the opportunity to enhance your profile through some additional business benefits such as:

  • Meet and greet sessions before tee-off
  • Presentation opportunities
  • Tailoring your networking to those with whom you choose
  • Access to over 1600 business leaders on our exclusive Member App
  • Active social media platforms to meet members from across the UK

Combining the unique appeal that golf has to many thousands of enthusiasts with the best practices in business networking “FORE” Business offers an excellent, fun and active way to help grow your business and widen your corporate reach.